The Challenge

Create more than a climbing competition. Design a recurring event that brings the community together, attracts partners, and becomes a key date in the calendar.

What I Produced

• Event concept, format, and visual identity

• Partner activations, prizes, and on-site presence

• Qualifiers structure leading to a festival-style final

• Operational plan covering staffing, timings, and audience flow

• Pre-event promotion, live coverage, and post-event content rollout

Impact

Strengthened community engagement while increasing revenue across café, merchandise and memberships