Indirock Promo Film

Brand Storytelling

Overview:

Role
Producer / Filmmaker / Editor — brand film for web and socials

Scope
Concept→ filming→ editing→ adapting the film for website, reels

The Making Of:

The Challenge

Indirock needed a film that showed the space as more than a climbing gym - a place where climbing, coffee, and community exist together.

What I Produced

  • Shot plan and visual approach for filming in a live environment

  • Filming across multiple days without disrupting customers

  • Edit delivered in multiple formats for web, reels, and screens

  • A visual style that informed future photo and video content

This video includes footage filmed by Ash Garwood.

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Social Producing & Community Engagement