Ongoing seasonal and event-led campaigns designed to turn daily gym life into content that attracts attention and drives visits.

What I Produced

• Campaign ideas tied to calendar moments, events, and community behaviour

• Repeatable reel formats built around humour, relatability, and climbing culture

• Partner integration into content without feeling like ads

• Supporting visuals for email, posters, and in-gym promotion

Impact

Delivered over 4M cumulative views and 2M reach through community-led campaign content that translated online attention into footfall and participation.